Above is a small sample of the 20 questionnaires we handed out to a range of different people of all ages, both male and female.
As our band 'The Carpet Monsters' are predominantly an indie band, and having decided that the style of video we make is going to be along the indie genre line; from the target audience questionnaire responses, we now know our main target audience is teenagers and young adults. This means we can produce our music video around both the conventions of an indie music video as well as what would be suitable and entertaining for a young person.
Also, we asked in the questionnaire, what an individual would want to see in a music video. The most common response we received was an element of performance (including instruments) which we will now make sure we include.
Finally, to get ahead in our subsidiary task (making an advert) we asked in the questionnaire what music magazines they read; the most common responses from our target audience being Kerrang! and NME. Therefore, we will aim to produce an advertisement which would possibly be printed in those and similar magazines in order to reach our target audience.
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