Conventions are a set of generally accepted norms or criteria. All types of media carry there own set of conventions and music videos are no different. I researched the conventions of a music video and listed below are the most common and universal.
Lyrics: establish a general feeling/mood/sense of subject rather than a meaning
Music: tempo often drives the editing.
Genre: might be reflected in types of mise-en-scene, themes, performance, camera and editing styles.
Editing: the most common form is fast-cut montage, rendering many of the images impossible to grasp on first viewing, so ensuring multiple viewing. Often enhancing the editing are digital effects, which play with the original images to offer different kinds of pleasure for the audience.
Another alternative but with similar ideas is Andrew Goodwin's theory:
· Visuals either illustrate, amplify or contradict the lyrics and music
· Genres often have their own music style/iconography
· Close-ups should always be included
· Intertextual references are also popular
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